Job Overview
We are seeking a proactive, energetic, and results-oriented Business Development Executive to support our Business Development team in the UK market. The successful candidate will play a key role in generating new business opportunities, managing lead generation activities, supporting digital marketing initiatives, and maintaining CRM data. This position is ideal for someone with strong communication skills, a passion for sales and marketing, and the ability to work collaboratively in a fast-paced environment.
Key Responsibilities
Business Development & Lead Generation
- Support the UK Business Development team in identifying and pursuing new business opportunities.
- Research target industries, companies, and decision-makers to generate qualified leads.
- Conduct outbound prospecting through cold calling, email outreach, LinkedIn networking, and other lead-generation channels.
- Build and maintain a strong pipeline of prospective clients and business opportunities.
- Schedule meetings and appointments between potential clients and the UK Business Development team.
- Follow up on leads and nurture prospects through the sales funnel.
- Assist in preparing business proposals, presentations, and client communication materials.
Email Marketing & Outreach
- Develop and execute email marketing campaigns to generate leads and increase client engagement.
- Create and maintain prospect databases for targeted outreach activities.
- Monitor campaign performance and provide regular reports on lead generation results.
- Ensure timely follow-up on marketing-generated leads.
Social Media Marketing Support
- Coordinate and manage social media content schedules across relevant platforms.
- Assist in planning, scheduling, and publishing business-focused content to support brand awareness and lead generation.
- Monitor social media engagement and identify potential business opportunities arising from online interactions.
- Collaborate with marketing and business development teams to align social media activities with business objectives.
CRM & ZOHO Management
- Maintain accurate and up-to-date records of leads, prospects, client interactions, and opportunities within ZOHO CRM.
- Support the team in managing sales pipelines, workflows, and reporting through ZOHO.
- Generate CRM reports and dashboards to track lead generation and business development activities.
- Ensure data quality and consistency across CRM records.
Market Research & Opportunity Identification
- Research market trends, competitor activities, and emerging opportunities within target industries.
- Identify potential partnerships, projects, and business prospects in the UK and international markets.
- Provide insights and recommendations to support strategic business development initiatives.
Required Skills & Experience
- Proven experience in Business Development, Lead Generation, Sales Support, Telemarketing, or a similar role.
- Experience with cold calling, email marketing, and outbound prospecting techniques.
- Familiarity with CRM systems, preferably ZOHO CRM.
- Strong understanding of social media platforms and content scheduling tools.
- Excellent verbal and written English communication skills.
- Strong organizational and time-management abilities.
- Ability to research, identify, and qualify business opportunities independently.
- Proficiency in Microsoft Office and Google Workspace applications.
- Self-motivated, target-driven, and capable of working with minimal supervision.
Preferred Qualifications
- Bachelor’s degree in Business Administration, Marketing, Communications, IT, or a related field.
- Experience supporting international sales teams, preferably in the UK market.
- Knowledge of B2B sales processes and lead nurturing techniques.
- Experience working within the IT services, software development, or technology sector is an advantage.
- Familiarity with LinkedIn Sales Navigator and other lead generation tools is preferred.
Key Performance Indicators (KPIs)
- Number of qualified leads generated per month.
- Number of meetings booked for the UK Business Development team.
- Conversion rate from lead to opportunity.
- Effectiveness of email marketing campaigns (open rates, response rates, conversions).
- Social media engagement and lead generation contribution.
- Accuracy and completeness of ZOHO CRM data management.
- Monthly contribution to business development and revenue growth targets.
What You’ll Bring
- Strong commercial awareness and business acumen.
- Excellent interpersonal and relationship-building skills.
- A proactive approach to identifying opportunities and solving problems.
- Enthusiasm for business growth, sales, and digital marketing.
- Ability to work effectively with remote and international teams.
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